AI-based O2O Digital Marketing Platform

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About addd

with AI technology
Outdoor Advertising Effect Measurement Division
A company that will create an era where targeting advertising is possible

"addd" is leading a new market called ‘measurement of the effectiveness of outdoor advertisement’, which has been impossible to achieve in the past, in line with the advertising market that is continuously growing according to the development of technology.

Through "addd"'s proprietary AI technology,
We realized the effect measurement of outdoor advertising,
Based on this, we provide all kinds of outdoor advertising
We operate an O2O marketing platform.

Approval

22.04 Passed the regulatory sandbox for "Measurement of digital signage effect using AI technology"

Attach cameras to outdoor advertisements to prevent invasion of privacy Aggregates the objects of the floating population.
Data estimated by gender, age group, interest in advertising, etc. Korea’s first and only legal approval to collect, measure and analyze the effectiveness of outdoor advertisements

Service

addd-i
Outdoor advertising effect measurement solution

Not only moving mobility media but also fixed outdoor advertisements can be measured and solved for advertisement effects using addd-i.

Other operational services

· Dalgo - Reward-based mobility advertising platform

Technology

Created by AI professional developers addd’s own Technology

addd's AI technology measures the local floating population through outdoor video data and determines the gender and age of these individuals.
In addition, it is possible to measure the effect by determining whether they were aware of the advertisement and whether they viewed the advertisement with interest and quantify it.

This technology is also possible in moving media and can also determine the characteristics of moving objects. It secures privacy and safety by analyzing video in real time through a vision sensor camera and providing data only to clients through a specific IP.