스타트업 ‘애드’, 57억 원 규모로 시리즈A 라운드 클로징하다
AI-based O2O Digital Marketing Platform
with AI technology
Outdoor Advertising Effect Measurement Division
A company that will create an era where targeting advertising is possible
"addd" is leading a new market called
‘measurement of the effectiveness of outdoor advertisement’,
which has been impossible to achieve in the past,
in line with the advertising market that is continuously growing according to the development of technology.
Through "addd"'s proprietary AI technology,
We realized the effect measurement of outdoor advertising,
Based on this, we provide all kinds of outdoor advertising
We operate an O2O marketing platform.
22.04 Passed the regulatory sandbox for "Measurement of digital signage effect using AI technology"
Attach cameras to outdoor advertisements to prevent invasion of privacy
Aggregates the objects of the floating population.
Data estimated by gender, age group, interest in advertising, etc. Korea’s first and only legal approval to collect, measure and analyze the effectiveness of outdoor advertisements
Outdoor advertising effect measurement solution
Not only moving mobility media but also fixed outdoor advertisements can be measured and solved for advertisement effects using addd-i.
Other operational services
· Dalgo - Reward-based mobility advertising platform
Created by AI professional developers addd’s own Technology
addd's AI technology measures the local floating population through outdoor video data and determines the gender and age of these individuals.
In addition, it is possible to measure the effect by determining whether they were aware of the advertisement and whether they viewed the advertisement with interest and quantify it.
This technology is also possible in moving media and can also determine the characteristics of moving objects. It secures privacy and safety by analyzing video in real time through a vision sensor camera and providing data only to clients through a specific IP.
Find out what's new in "addd"
애드(addd), 신용보증기금 추가 투자유치 성공
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AI Tech 스타트업 ‘애드(addd)’, 시리즈A 투자유치...신규사업 ‘달고T’ 가속화된다
[샌드박스 혁신 리포트] 옥외광고 효과 측정 솔루션 개발 ‘애드’
A variety of clients are working with "addd"
Now even offline advertising
can become smarter through
please contact us at