AI technology provided by "addd"
Real-time measurement of pedestrians (objects)
through advertising media.
addd's talented developers build their own hardware and software
addd has developed its own advanced dataset and trained it to achieve higher accuracy compared to existing solutions.
Deregulation through the approval of the "AI-based digital signage effectiveness measurement empirical validation exemption" in 2022.
Analysis and targeting of pedestrian (object) behaviors.
Based on advanced location tracking technology, it is possible to analyze high-accurate data on objects such as age & gender advertising interest
Through our in-house AI engine, we can perform various big data analysis and deliver appropriate advertisements.
The results of the effectiveness analysis
By quantifying the effectiveness data, we can achieve effective advertising curation and efficient execution through planning.
Through continuous AI technology advancement, we provide high-quality effectiveness analysis results.
Personal data exposure is prevented through the use of pedestrian (object) de-identification processing techniques.
Real-time analysis and processing without recording/save, and data can be stably protected, managed/delivered by using a proxy server and IP designation
addd's AI technology
Advertising concentration estimation technology of anonymous objects / gender, age, recognition rate, attention rate, viewing time, etc.
Fire detection / In-house dataset construction / Advanced Pose Tracking
Additional Sensors analysis
Can collect wind volume, humidity, climate, and environmental data
User behavior data being collected by addd
Approximately 400 million
Approximately 300 million
Mobility driving pattern data
Approximately 200 million
Floating population recognition data
Approximately 100 million
GPS-based surrounding context data
Video data (mobility, pedestrian)
Technology verification activities
Introduction of addd-i, a solution for measuring the effectiveness of addd, to media owned by LG Electronics
Introduction of addd-i, a Seoul subway effect measurement solution
- Introduced in 16 stations including Nambu Terminal, Gyodae, Itaewon, City Hall, etc.
Introduced Dalgo D as a partner media company for Samseong Station City Airport Center
- Participating advertisers: 10 companies including Bobby Talk, Line Games, Share House Uju, and JoongAng Ilbo
2022 CES International Electronics Fair Selected as Notable Concept TOP
Recognized for its innovativeness as a notable concept at the CES International Electronics Show, the world's largest ICT convergence exhibition hosted by the American Consumer Technology Association
Collaboration with various media outlets
Building owners, hospitals, subways, beauty salons, gyms, etc.
Attracted total investment of 5.7 billion in Series A round based on technology verification
Attracting investment after conducting technology evaluation and verification from funds of Korean government agencies and Korean banks.
Other Possessed Skills
|Image preprocessing||Pre-processing technology for utilizing large-capacity images taken with a camera as learning/evaluation data|
|Sensor-based environmental information collection technology||Technology that directly senses and collects real-time status information of the surrounding environment using IoT sensors|
|Edge device computing technology||Development of lightweight calculation module for ultra-small/high-performance edge device capable of real-time AI analysis|
|Object detection technology||Technology for detecting target objects such as people and vehicles|
|Object tracking technology||Technology for determining and tracking whether objects detected in consecutive images in a video for a moving object are the same object|
|Posture estimation technology||Technology that estimates the posture by skeletalizing the main points of the human body|
|Object de-identification technology||Technology to de-identify an object so that it cannot be identified for personal information protection - Technology to estimate posture, gender, and age only by learning the skeleton and main points|
|GPS-based Map||Technology that receives GPS signals, converts the longitude/latitude coordinates of the current location, and displays them on the map in real time|
|Object 2D/3D movement path analysis and localization technology||Technology to track and localize the movement path of objects in the video|
|Image matching/combining technology||Technology that matches and combines images taken from different angles so that they are naturally connected like a panoramic video|
|Ad recommendation/matching technology based on similarity||Technology that matches and recommends the most suitable advertisement by calculating the similarity between pedestrian/media/region/environmental characteristics and advertisement characteristics|
|Effect measurement model lightweight/optimization technology||Perform effect measurement of up to 10 images per second on ultra-small edge devices through model weight reduction/optimization|
|Vision-based advertising effect measurement service||By analyzing the floating population, posture, and characteristics of pedestrians through camera-photographed images, the effect of who paid attention to the advertisement is measured, and statistics are visualized and provided in real time|
|Advertising Effect Visualization Dashboard||Building a visualization web dashboard to check advertising effectiveness in real time|