Vision AI that understands people and spaces, Turning Offline Advertising into Data
Advertising DATA
addd Brings Innovation to Offline Advertising
addd Brings Innovation to Offline Advertising
To measure advertising effectiveness and performance, addd-i analyzes 17 biometric attributes in real time.
It measures and provides data on offline ad impressions, view rates, attention rates, viewer gender, age groups, and other
metrics once considered impossible to quantify.
AI camera-based
Precise data measurement
Works with existing set-top boxes and software
through flexible integration
Ad delivery and analytics
Automated targeting combining both
Under KRW 300,000 per month
Cost-effective versus alternatives
deployment cost
Strict Privacy Compliance — No Storage / De-identification
Edge analytics prevents original video from being stored or transmitted externally. The system uses only non-identifiable metadata and aggregate data
and operates securely. We strictly follow global standards for data access control and security.
Actual addd-i analysis
Advertising DATA Strength Point 3
- Korea's largest Vision AI advertising solution footprint: 2,400+ system units
- 360+ cumulative years of video, 900+ billion objects, and 1.8+ billion viewing analyses
- 16 domestic and international patents, with a dedicated R&D team led by KAIST alumni
Installed on advertising signage inside Seoul buses
Actual viewing and attention analysis by the solution
(Now analyzing installations on more than 2,000 Seoul buses)
