About addd
Through AI technology, the company will create an era where outdoor advertising effects measurement and targeting are possible
transforming all offline ads into online and reversing the paradigm of the advertising industry.
The first domestic data value evaluation company! Based on advanced AI technology, the company precisely measures the advertising effects caused by offline advertising media, providing solutions and platforms that allow advertisers and media to coexist and circulate.
The 5th industrial revolution, the era of data. Various industries are growing rapidly through convergence, and the advertising market is no exception. Ad is attempting to integrate artificial intelligence technology with outdoor advertising and is leading the way in creating new business ideas based on the technology of 'outdoor advertising effect measurement solution'.
History
2023
| JUN. | Series A Total 57B KRW (4.3M USD) |
| MAY. | Attracted investment from Credit Guarantee Fund + Shinhan Asset Management |
| APR. | Excellent technology evaluation from the Credit Guarantee Fund |
2022
| JUL. | Applied for 2 patents in Indonesia / Applied for 2 patents in Vietnam |
| MAY. | Selected for DATA-Stars |
| APR. | Selected as Hyundai Motors, ZER01NE |
| MAR. | Selected as Shinhan Incubation 8th |
| JAN. | Selected as IBK CHANGGONG |
| JAN. | Selected as a notable concept at CES2022 TOP |
2021
| NOV. | Runner-up (2nd place) in the AI Grand Star Championship |
| SEP. | Selected for the Trade Center Testbed Demonstration Project |
| AUG. | Encouragement award at the Southeast Mega City Startup Idea Competition |
| AUG. | Excellent award in the Location Information Excellent Business Model Discovery Project |
| JUL. | Completed registration as a member company of the InnoBiz Association |
| JUL. | Applied for 3 domestic patents |
| JUL. | Selected for the Smart Service ICT Solution Support Project, total funding of 500M KRW (0.38M USD) |
| FEB. | Selected as the Credit Information Fund First Penguin |
| JAN. | Futureplay Investment/Seed 300M KRW (0.23M USD) |
| JAN. | Applied for 2 PCT international patents |
| JAN. | Selected as SK True Innovation Young |
2020
| NOV. | Selected/Evaluated as the Best in K-STARTUP Early Stage |
| SEP. | Registered 2 Domestic Patents |
| AUG. | Signed MOU Agreements with 4 Advertisers |
| JUL. | Selected for Studio Black Open Innovation |
| MAR. | Dalgo App Beta Test |
2018
| APR. | addd Incorporation Established |
CEO
Using distinctive proprietary AI technology, in offline advertising
Since the KAIST research lab days, with senior, junior, and peer colleagues we have been close, we gathered to form a startup team, wanting to bring innovation to the outdoor advertising market.
Based on the advanced foundational AI technology we have researched so far, we have built a business to measure the 'effectiveness of outdoor advertising,' and are running together with all employees for infinite challenges beyond the domestic market to the global market.
Please watch over our development and growth, and we will show the appearance of addd, working with passion day and night.
We aim to be Google for offline