AI Outdoor Advertising
AI-based Outdoor Advertising Effect Measurement Solutions/Platforms/Media
Experience Advertising Effect MeasurementDemo Data
AI Outdoor Advertising Effect Measurement Solution
Addd-i
Real-time analysis of pedestrian and vehicle traffic exposure to media is possible.
Download Manual and IntroductionAddd-i Measurement Data
Pedestrian Flow, Exposure Population, Viewership Population, Attention Population, Gender, Age, Vehicle-specific Traffic Data
※ First phase completed, implemented in quartiles for passenger cars, large vehicles, and buses
Analytics Dashboard
Advertising effect measurement data for outdoor advertising can be viewed through a real-time dashboard.
Enables strategic advertising marketing through data even in outdoor advertising.
Easy Implementation
Optimal model set (cameras, computation devices) is installed according to the environment/space range.
National Institution Certification
Regulatory sandbox approval received for technology analyzing non-stored, de-identified data.
Unclear advertising targeting unspecified audiences, simple rotation-based traditional outdoor advertising
Can be transformed through “Addd-i”
First AI Space Analysis Service in Korea
Space-i
Data on pedestrians (visitors) collected through video is analyzed based on AI solutions trained with extensive data, providing broad insights.
Download Manual and Introduction
Quantitative Data for Offline Space Value
Data on pedestrians (visitors) collected through video is analyzed based on AI solutions trained with extensive data, providing broad insights.
Features of Space-i
Real-time data provided through a visualized web dashboard
Analysis of data such as gender, age, and dwell time of pedestrians (visitors)
Possible to revise and improve operational plans and establish new goals through actual customer behavior analysis
Outdoor Advertising Platform
Addd-link
Convenient and affordable outdoor advertising platform with AI-based data, from ad creation to execution and management in all-in-one automation
Go to Addd-link
Quantitative Data for Offline Space Value
Data on pedestrians (visitors) collected through video is analyzed based on AI solutions trained with extensive data, providing broad insights.
Unique Advantages of Addd-link
Utilizes unique data from Addd rather than non-quantitative data based on public data
· Utilizes empirical non-identifiable outdoor advertising data such as 1 billion GPS-based data, 300 million mobility driving pattern data, 900 million exposure population data
Access to Addd’s own media becomes easier
· Custom period setting for D and T, with easy online booking
Design prioritized for convenient and diverse user experience (UX)
· AI solution assists in making rational advertising choices
· Easy matching between media companies, agencies, and advertisers
· Various additional services such as platform service care, data custom services, effect measurement data services, API utilization services
AI-based
Connected TV Advertising Media, dalgo-D
Advertising offline like online!
Connected TV advertising media tailored for everyday lifestyle spaces like cosmetic surgery clinics, dermatology clinics, shared offices
Optimizable for budget and duration
Provides optimized planning for budget and duration using Addd-i’s unique AI technology in high-attention offline spaces with high purchasing power, such as supermarkets, convenience stores, hospitals, restaurants, offices, and cinemas.
Features of dalgo-D
Generate new revenue targeting visitors
Provides functions and data helpful for operations and marketing
Convenience without installation and operating costs
Intuitive confirmation of advertising effects
Experience the trends in offline spaces with accurate data on dalgo-D
Advertiser Benefits
Targeted advertising execution possible
Quantitative measurement of advertising effects available through the dashboard
Repeated exposure in high-visibility locations with an average dwell time exceeding 13 minutes (possible by exposure population or existing quota methods)
AI-based Smart Mobility Advertising Media, dalgo-T
The first legal LED advertising truck in Korea that can strategically deliver advertisements in densely populated areas
dalgo-T is the first legal LED advertising truck approved for regulatory sandbox demonstration on June 28, 2024
dalgo-T Dashboard
Smart planning through analysis of metadata suitability is possible
AB testing of advertisements possible
Media (Vehicle) Movement Status
Repeated exposure in high-visibility locations with an average dwell time exceeding 13 minutes (possible by exposure population or existing quota methods)
Experience Advertising Effect Measurement
Demo Data
* Sign up for the Addd service and apply for ads right now!
dalgo-T is the first and only AI-based legal LED advertising truck in Korea
dalgo-T Mobility
Equipped with Effect Measurement Solution Addd-i
Advertisers can set desired regions
Pedestrian Eye Level
Both video and poster possible
Moving (Fixed effect when stationary)
Building Facade Advertising
Estimation of effect based on residential population
Fixed
High Eye Level
Both video and poster possible
Fixed
Bus Stop Advertising
Estimation of effect based on residential population
Fixed
Pedestrian Eye Level
Poster ads only
Fixed