Advertising Exposure Population Aggregation
* Varies depending on the environment of the ad installation site, with potential for future improvementsaddd's tech
Addd’s AI technology measures the population captured by the camera and determines the gender and age of individuals. It then analyzes whether they viewed or paid attention to the advertisement, quantifying the effect for measurement
Application of Pose Estimation Technology
Real-time pose estimation analysis of pedestrians (objects) to derive data such as gender, age, exposure/viewing/attention rates
Analysis Through Object Detection Technology
Built a proprietary dataset and implemented advanced pose tracking and safety detection through lightweight edge devices
Privacy Protection
Real-time analysis of pedestrians (objects) with de-identification and without recording/storing, using proxy servers and IP designation to securely protect, manage, and transmit data
Additional Analysis
Collection and correlation analysis of wind flow, humidity, climate, and environmental data through sensors
GPS-based Map
Technology that receives GPS signals and converts current longitude/latitude coordinates to display in real-time on a map
Advertising Effect Visualization Dashboard
Building a visualized web dashboard to check advertising effects in real-time
Experience Advertising Effect MeasurementDemo Data
Advertising Effect Visualization Dashboard
Implementing AI analysis data into a dashboard for display.
Experience Advertising Effect Measurement
Demo Data
Population Information Prediction and Analysis
Aggregated Population Gender/Age Prediction
· Predicts gender and age based on the attire and physical characteristics of individuals captured by the camera
Advertising Awareness/Attention Population Aggregation
· Analyzes the angle of the exposed population's head (left-right, up-down, tilt) to determine whether they are aware of or paying attention to the advertisement
addd's Technology Details
Image Preprocessing
Sensor-Based Environmental Information Collection Technology
Edge Device Computing Technology
Object Detection Technology
Object Tracking Technology
Pose Estimation Technology
Object Anonymization Technology
GPS-based Map
Object 2D/3D Movement Path Analysis and Localization Technology
Image Matching/Integration Technology
Similarity-based Ad Recommendation/Matching Technology
Effect Measurement Model Lightweighting/Optimization Technology
Vision-based Ad Effect Measurement Service
Advertising Effect Visualization Dashboard
Approval and Patent Status
| Serial Number | Country | Application Number | Registration (Publication) Number | Title |
|---|---|---|---|---|
| 1 | Domestic | 1020200000798 | 1021550370000 | Advertisement System Using the Means of Transportation |
| 2 | Domestic | 1020200000789 | 1022135290000 | Advertising Kit for Means of Transportation |
| 3 | Domestic | 1020210086379 | 1026746740000 | Adaptive Advertising Method |
| 4 | Domestic | 1020210086383 | 1026347380000 | Method of Analyzing Advertisement Effect |
| 5 | Domestic | 1020210086379 | 1026746740000 | Adaptive Advertising Method |
| 6 | Domestic | 1020210086381 | 1026247700000 | Advertising Method for Driver |
| 7 | Indonesia | PCT/KR2020/019173 | 2021137543 | Advertisement System Using Transportation Means |
| 8 | Indonesia | PCT/KR2020/019172 | 2021137542 | Moving Means Advertisement Kit |
| 9 | Vietnam | 1202203958 | 89553 | Advertising System Using Moving Media |
| 10 | Vietnam | 1202203957 | 89552 | Ad Kit for Traveling Media |
| Serial Number | Approval Date | Content |
|---|---|---|
| 1 | 2022.09 | Approval for Electronic Billboard Brokerage Platform Using Freight Vehicles (Business Start: June 2024) |
| 2 | 2022.04 | Approval for AI-Based Digital Signage Effect Measurement Exemption |
| 3 | 2021.09 | Approval for Mobility-Based Advertising Platform Exemption |