Advertising Exposure Population Aggregation

* Varies depending on the environment of the ad installation site, with potential for future improvements
addd's tech

Addd’s AI technology measures the population captured by the camera and determines the gender and age of individuals. It then analyzes whether they viewed or paid attention to the advertisement, quantifying the effect for measurement

Application of Pose Estimation Technology
Application of Pose Estimation Technology

Real-time pose estimation analysis of pedestrians (objects) to derive data such as gender, age, exposure/viewing/attention rates

Analysis Through Object Detection Technology
Analysis Through Object Detection Technology

Built a proprietary dataset and implemented advanced pose tracking and safety detection through lightweight edge devices

Privacy Protection
Privacy Protection

Real-time analysis of pedestrians (objects) with de-identification and without recording/storing, using proxy servers and IP designation to securely protect, manage, and transmit data

Additional Analysis
Additional Analysis

Collection and correlation analysis of wind flow, humidity, climate, and environmental data through sensors

GPS-based Map
GPS-based Map

Technology that receives GPS signals and converts current longitude/latitude coordinates to display in real-time on a map

Advertising Effect Visualization Dashboard
Advertising Effect Visualization Dashboard

Building a visualized web dashboard to check advertising effects in real-time

Experience Advertising Effect Measurement
Demo Data

Advertising Effect Visualization Dashboard

Implementing AI analysis data into a dashboard for display.

데모

Experience Advertising Effect Measurement
Demo Data

Advertising Effect Visualization Dashboard
Population Information Prediction and Analysis
Aggregated Population Gender/Age Prediction

· Predicts gender and age based on the attire and physical characteristics of individuals captured by the camera

Advertising Awareness/Attention Population Aggregation

· Analyzes the angle of the exposed population's head (left-right, up-down, tilt) to determine whether they are aware of or paying attention to the advertisement

addd's Technology Details

Image Preprocessing

Sensor-Based Environmental Information Collection Technology

Edge Device Computing Technology

Object Detection Technology

Object Tracking Technology

Pose Estimation Technology

Object Anonymization Technology

GPS-based Map

Object 2D/3D Movement Path Analysis and Localization Technology

Image Matching/Integration Technology

Similarity-based Ad Recommendation/Matching Technology

Effect Measurement Model Lightweighting/Optimization Technology

Vision-based Ad Effect Measurement Service

Advertising Effect Visualization Dashboard

Approval and Patent Status
Patent Status
Approval Status
Serial Number Country Application Number Registration (Publication) Number Title
1 Domestic 1020200000798 1021550370000 Advertisement System Using the Means of Transportation
2 Domestic 1020200000789 1022135290000 Advertising Kit for Means of Transportation
3 Domestic 1020210086379 1026746740000 Adaptive Advertising Method
4 Domestic 1020210086383 1026347380000 Method of Analyzing Advertisement Effect
5 Domestic 1020210086379 1026746740000 Adaptive Advertising Method
6 Domestic 1020210086381 1026247700000 Advertising Method for Driver
7 Indonesia PCT/KR2020/019173 2021137543 Advertisement System Using Transportation Means
8 Indonesia PCT/KR2020/019172 2021137542 Moving Means Advertisement Kit
9 Vietnam 1202203958 89553 Advertising System Using Moving Media
10 Vietnam 1202203957 89552 Ad Kit for Traveling Media
Serial Number Approval Date Content
1 2022.09 Approval for Electronic Billboard Brokerage Platform Using Freight Vehicles (Business Start: June 2024)
2 2022.04 Approval for AI-Based Digital Signage Effect Measurement Exemption
3 2021.09 Approval for Mobility-Based Advertising Platform Exemption