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From data measurement to asset creation,
Powered by AI
Vertically Integrated Business

Turning the real world into data to understand behavioral context
Urban Intelligence Company - addd

addd's AI data solutions are backed by technology certifications from expert institutions,
leading the market with Korea's largest reference base and secure de-identified data.

360years+

Video Analyses

9,000×100M+

Object Analyses

18×100M+

Viewing Analyses

50types+

Measurement Metrics

2,350locations+

Vision Sensors

12cases

Domestic & International Patents and Trademarks

TRUSTED BY

Urban Data

Vision AI that understands people and spaces, completing the city's data

Advertising DATA

  • Quantifies offline ad performance and visualizes it in a dashboard
  • Vision AI accurately measures view rate, attention rate, and viewer demographics.
  • Deployed across large billboards, public transit displays, retail displays, and more
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Space DATA

  • Quantifies and visualizes offline space performance
  • Measures and analyzes visitor demographics, key traffic paths, congestion, and more across exhibitions, events, and retail spaces
  • Deployed at major venues such as COEX and KINTEX, shopping malls, brand pop-ups, festivals, and more
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Safety DATA

  • A public safety solution powered by addd's Vision AI
  • Detects wildfire smoke, illegal parking, pedestrian falls, loitering, and more
  • Applicable to any offline environment requiring accident prevention
  • SaaS installation using existing cameras and CCTV
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Urban Data

DATA Business

addd's vast data assets respond to customer needs

Data from addd solutions is refined through infrastructure, storage, and analysis into valuable data assets.

Visualization turns data into actionable insights for strategic decisions such as increasing revenue and reducing costs.

Rather than one-off sales, recurring demand for data creates a scalable revenue model.

Technology / Deployment Inquiry
Data business model consisting of Think, Build, and Scale

DATA BUSINESS REFERENCES

2026 FIFA WORLD CUP™ Cass Pop-up Store
2026 FIFA WORLD CUP™ Cass Pop-up Data Analysis
Pop-up visitor analytics by gender, age, day, and zone

Factory Data

Powered by AI, we eliminate inefficiencies in manufacturing, logistics, and other industrial processes,
and establish a new standard for productivity.

POV

Manufacture

  • We collect and analyze factory data in real time to identify inefficiencies in production processes.
  • This enables manufacturing sites to achieve greater productivity through data-driven decisions.
Technology / Deployment Inquiry

POV

Logistics

  • Factory data reveals inefficiencies throughout movement, loading, and delivery operations.
  • addd turns this data into an asset to drive innovation across logistics operations.
Technology / Deployment Inquiry

Urban Data

AI Ads Media

Using Vision AI, we measure offline ad view rates, attention, gender, age groups, and more,
We measure and visualize data in real time.

CITY PINK and SEOUL BUS TV equipped with addd-i Vision Sensors

Urban Data

All-in-one
Display

  • Production and supply of all-in-one displays powered by addd technology
  • Production and supply of displays for restaurants, hospitals, and other public spaces
  • An all-in-one product combining addd's technology, customer convenience features, and data analytics
Technology / Product Inquiry