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About addd

We turn physical behavior into data.
- building the data infrastructure for the physical world.

We are an Urban Intelligence company that turns the real world into data to understand behavioral context.

2018 - 2020

2018
  • Company Founded
2020
  • Raised KRW 320M Seed Funding
  • K-STARTUP Grand Prize
  • Selected for Open Innovation
  • Chung Ju-young Startup Competition Finalist
  • KAIST STARTUP AWARD Finalist
  • Selected for K-STARTUP Initial Startup Package and awarded Grand Prize

2021 - 2022

2021
  • AI Championship Runner-up
  • Selected for TIPS
  • Launched Vision AI Analytics Solution
  • Raised Investment from FuturePlay
  • INNOBIZ Association Member
  • Selected as KODIT First Penguin
  • Selected for Global Startup Expansion Program
2022
  • Launched Advertising AI Analytics Solution
  • Selected for Invest Seoul CORE 100
  • Received 3 Regulatory Sandbox Approvals
  • Participated in CES and selected among Top 100 Promising Companies
  • CES Innovation Award in Las Vegas, USA
    Innovation Awards Winner
  • Industrial Convergence Regulatory Sandbox Approval

2023 - 2024

2023
  • Launched Logistics AI Solution
  • Raised KRW 5.7B Series A
  • KODIT's First in Korea
    Selected as a Data Valuation Company
  • Selected as an Outstanding Technology Innovation Company
  • Established Vietnam Subsidiary
2024
  • Launched Manufacturing AI Solution
  • Awarded at the Korea Invention Patent Exhibition
  • Registered 12 Domestic and International Patents

2025 - Present

2025
  • Contracted addd-i Installation on 2,000 Seoul City Buses
  • Participated in ISE Europe
  • Completed KRW 2B Monggyu Media Contract
  • Minister of Trade, Industry and Energy Award
  • Launched Safety AI Solution
2026
  • Participated in CES as an AI company
  • Established Japan Subsidiary
  • Selected for Post-TIPS
  • Selected for Deep Tech TIPS
  • Completed addd-i installation at GTX-A Seoul and KINTEX stations
  • Secured KRW 700M Strategic Investment
Certifications, test reports, awards, and intellectual property

addd Global

From Korea to Global Ad-Tech Platform

Global operations in the US, Japan, and Vietnam

Proven Technology

  • AI Vision Analytics
  • Crowd Tracking
  • Behavior Analysis
  • Risk Detection
  • Flow Analytics

Proven Deployment

  • AI Analytics Systems 2,300+
  • Devices 2,500+
  • SEOUL BUS TV 2,000

Proven Data

  • 2.5B+ Behavioral Data Points
  • Korea's First Data Valuation

addd BM & Market

One Infrastructure, Three Revenue Models

From Connected Infrastructure to the Physical Data Economy

Three-stage business model: Connected Infrastructure, Physical Data, and Physical Data Platform Data economy flywheel expanding from connected nodes to data coverage
Real Spaces Real-Time Intelligence addd