Prove performance with real OOH viewing data
addd’s Vision AI measures who actually sees and engages with ads, setting a new standard for OOH advertising.
Camera
Edge Device
Here’s how Ad A performed today
Track valid impressions, view rate, attention rate, and dwell time in real time—OOH performance at a glance.
Counts only pedestrians who stayed within the effective ad zone.
Percentage of viewers who saw the ad for at least 0.3 seconds.
Percentage of viewers who focused on the ad for over 1 second.
Analyzes demographics to see if your campaign reaches the right audience in real time.
When is your ad most effective?
Identify peak impression times by day and hour to capture your most responsive audience.
Who saw your ad?
Understand exposure by gender and age, and verify if your target audience is effectively reached.
See the engagement flow
Analyze viewing and attention behavior to understand real engagement beyond simple exposure.
Measure OOH viewing data accurately
with addd’s proprietary Vision AI
Detects pedestrians, vehicles, and target objects
Real-time pose estimation to derive gender, age, exposure, viewing, and attention metrics
Custom dataset with edge-optimized tracking and safety detection
All data is instantly anonymized and used only as statistics.
A new standard for quantifying OOH advertising with AI data
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