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addd showcases integration of AI technology and advertising at MWC2024

  • 2024-03-07
Startup ‘addd’, successful MWC 2024

2024.03.06

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addd recently participated in the MWC (Mobile World Congress) 2024 in Barcelona, revealed that it has been strengthening partnerships with domestic and foreign companies.


MWC is a global largest mobile communication exhibition held in Barcelona, Spain every year. It is called the world’s third ICT fair with CES and IFA. In this year, more than 2400 companies and more than 93,000 visitors participated in Korea.


addd presented a new approach using AI technology to resolve performance measurement issues in outdoor advertising industry. This solution provides insights to implement effective marketing strategy for advertisers and general advertisement agencies, and helps to measure advertisement effects more clearly.


In Sang-hyeon addd representative was a chance to communicate and promote with more than 2 million interested customers and 300 entrepreneurs in Haru. “The company of many domestic and foreign companies through this event was able to meet the representatives, and we will prepare for good performance as soon as the meeting and ongoing meeting.”


*Departure:https://www.enewstoday.co.kr/news/articleView.html?idxno=2098215

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