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2024.05.28

Google, Seodpati cookie support disruption time 2025 

Google, a giant company of online advertising, was delayed in 2025 in the third quarter of this year at the support of the third-party cookie. We are committed to providing the best solutions for our customers. We are committed to providing the best solutions for our customers.

However, the end of the performance marketing period is different, and the fact that you need to worry about the marketing of the new cookieless period. We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy policy When the cookie is gone, it is difficult to measure advertisement targeting and performance, and the existing digital ad model can not be changed. Many companies are turning eyes to different aspects of online.

In recent COEX, the Global Marketing Knowledge Forum ‘DMS 2024’ (Digital Marketing Summit 2024) was selected as ‘Marketing Strategies for Consumers’ as the main event. This demonstrates a discreet discussion about the upcoming cookieless era.

◇ What is cookies?

Cookies are small data files sent to the browser on the website, which are divided into ‘the third party cookie’ and ‘First party cookie’. The third party cookie is a cookie issued by third party, which allows third parties to analyze the behavioral data that cannot be used by the Website. On the other hand, the first party cookie is a cookie created by the website owner, which can analyze the behavior data of the visitor.

◇ The Drag of the Age of Cookies

The cookie-free era has already been foreseen. With growing concerns about online personal privacy protection, negative opinions have grown regarding cookies collected and used without user consent. Users had no practical way to deal with cookie creation while using web browsers, and since all actions were stored as cookies, service providers could freely use them, leading to increased concerns. Even the path to reach the current visited site within the same browser could be identified. Such third-party cookie provision was an inappropriate approach in an era where personal privacy protection has become a significant issue.

This declaration that Apple and Google will suspend the provision of third-party cookies in Safari and Chrome, each of its own browsers, and proclaimed rapid changes in the marketing industry. In particular, Google Chrome’s web browser market share exceeds 65%, the impact on the digital advertising ecosystem is expected to be deployed after 2025 cookie support interruption.

◇ The end of the performance marketing period

Apple’s Safari and Mozilla’s Firefox has already suspended the collection of cookies in 2020, and the marketing industry has been shocked by declaring the suspend to Google’s Chrome with about 70% market share. Seodpati cookies were one of the important factors in the field of performance marketing.

Performance marketing refers to a series of processes involving measuring marketing results in a digital environment to establish and implement the most effective advertising strategies. The key aspect of performance marketing is providing personalized advertisements to individual customers based on data. Third-party cookies have been the core foundation for providing these personalized advertisements. Therefore, most of the marketing industry has relied on third-party cookies from browser developers such as Google and Apple. The discontinuation of third-party cookies could have a direct negative impact on performance marketing, and the industry has expressed it as "the era of performance marketing is over."

◇ Injury of outdoor advertising combined with technology

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy policy In addition, there are also offline advertisements, especially outdoor advertisements.

The outdoor advertising has a lack of activation compared to its size and practical influence, but it is not now. We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok If you have any questions, please feel free to contact us. News

▲Different exposure and high reach: Outdoor advertising is installed in a prominent place such as roads, buildings, public transport, etc. where people are often riding. It has the advantages that can be exposed to many people with different ages and backgrounds. It is effective to increase brand awareness because it is constantly exposed to certain locations.

▲Environmental and various expression possibilities: outdoor advertising can be expressed in various ways, very creative and according to size, format, location, etc. Recently, many companies use different 3D structures, digital displays, projection mappings, and more. This can enhance your brand image and make a strong impression for consumers.

▲ Local-based targeting: Outdoor advertising can target specific areas or places, so it is very effective for local-based marketing. For example, place an ad near a specific shop or place an event place, and you can reach your local audience directly. This helps increase brand awareness in the region and increase sales.

▲Consolidation of outdoor advertising and artificial intelligence technology

The addd-tech (AD-Tech) startup ‘addd(addd)’, which provides an outdoor ad-effect measurement solution for these trends re-evaluating.

AI technology addd(addd) enables to measure the effectiveness of outdoor advertising. addd’s camera-based outdoor ad-effective solution ‘addd-i(addd-i) recognizes pedestrians through vision sensors and implements real-time analysis through AI technology to quantify data about pedestrians and vehicles exposed to ads.

addd’s object detection technology and posture correction technology enables measurement of real-time attention populations, sex, ages, etc., not the figure of a simple movement. If you introduce analysis through the data on the outdoor advertising board that has been conservative, you will be able to increase efficiency and increase strategy and reasonable budget.

The future of the cookieless era will bring big changes to digital marketing. In this change, the introduction of offline advertising solutions that will be able to provide new opportunities for new technologies such as mix and artificial intelligence with offline advertising media.

*Departure:https://www.startupn.kr/news/articleView.html?idxno=46141